OzGM RESEARCH MATERIAL

Reference: > Research > 1937 > Chevrolet > Advert 1.

The following is extracted from an advertisement that appeared in WALKABOUT, April 1st 1937.

The perfectly

NEW CHEVROLET

makes it smart to be thrifty

Only the world's sales leader could give such value!

Good Value- that's the best reason why you should buy the New 1937 Chevrolet - sheer good value. You've only to look at this really beautiful car to know instinctively, that its magnificent lines promise good performance and luxurious comfort. You've only to drive it to realize its ease and safety. You've only to buy it to know the pride of possession. And, above all, there's the overwhelming satisfaction of its amazing low price and of its high re-sale value.
Now study these new features of the 1937 Chevrolet and then ask yourself whether you can get these improvements in any other car within its price range. Look at them!
The 1937 Chevrolet is a COMPLETE car ... Unisteel "Turret" Top Body by Holden - PERMANENTLY silent and safe...proven engineering principles perfecting all-steel construction: 25% stronger ..."New Diamond Crown Speedline Styling" ... Lower overall height - more headroom, legroom, and elbowroom ... Exclusive Holden figure-conforming "Relax-o-form" upholstery ...Multi-adjustment Front Seat ... Giant Luggage Trunk that "takes the lot" ...Faster acceleration ... Synchro Mesh Gears ...Independent Front Wheel Springing and Super-safe Shock-less Steering (Master de Luxe) ... Perfected Hydraulic Brakes ... New Hypoid rear axle - giving lower floor without high tunnel ...Easy Jacking system ... Same previous overhead-valve six cylinder principle - but more power (85 h.p.) combined with new fuel-thrift ....

GENERAL MOTORS - HOLDEN'S LTD. from £290 For Commercial Roadster

Commercial Roadster£290
Sports Roadster£305
Tourer£315
Business Coupe£325
Sports Coupe£335
Sedan£345

Every model available under the easy and confidential G.M.A.C. terms plan.
Your Money goes Further in a General Motors' Car.

THE 1937 "AIR CHIEF" CAR RADIO

"The 1937 'Air Chief' Car Radio, specially designed for Chevrolet, has controls to match the instrument panel. Two methods are available:- The Two-Unit Set, with separate receiver unit and 8-inch dynamic speaker, and the Single Unit Set, which compactly houses both receiver and speaker. The 'Air Chief,' with six valves, gives performances equal to the best home radio. A demonstration will be gladly given."

CONSULT YOUR LOCAL AUTHORISED CHEVROLET DEALER

Sold and Serviced by Chevrolet Dealers throughout Australia

BACK SPACE HOME
WALKABOUT was an Australian lifestyle magazine.
Reference Sources and Acknowledgments
Magazine: WALKABOUT, April 1st, 1937; Copy of Magazine: OzGM Collection. © All Information and material on this site is copyright. Reproduction without written permission and acknowledgment is prohibited.  Version 12, .